Cook's

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cooks

Project Description

Cook’s is the first Brand used by Tag elMelouk Food Industries, and has been the standard for keeping desserts fresh, healthy and delicious in Egypt for 60 years and counting.
Our challenge was designing new packaging for a new Product under the Cooks Brand. Cooks is a well-established entity in Egyptian Consumers’ hearts that we were bound to. We came up with the innovative Pyramid Shape that is sure to capture consumers’ attention, while keeping to colour and symbolism traditionally associated with the Cooks Brand.

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